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Rajinikanths Management Mantras












Rajnikanth Managemen t & Marketing Mantras







There are many Management & Marketing lessons in the punch lines and dialogues of Super Star Rajnikanth





1.Rajni’s punch:



“ Kanna naan yosikama sollrathile, sollittu yosikrithile’

Management Lesson:



Planning is absolutely important and having planned there is no need for any re confirmation in the attainment of the objective.





Rajni’s Dialogue ( in 16 vayathinile )



“ Ithu eppadi iruku”

Management Mantra:



360 degree feedback is very important for any top management. This makes an organisation very democratic”







Rajni’s punch: (in Dharmathin Thalaivan)



“ Nan thatti kaetpaen, aana, kotti kudupaen”

Management mantra:



The top management has the right to fix accountability. It also has the ability to incentivise performance thru incentives, rewards and ESOPs.

Rajni’s Punch: ( in Arunachalam )



“Andavan Sollraan, Arunachalam seiraan”

Management Mantra:



These two words summarise the importance of Delegation and Implementation, both activities being vitally important to any professionally managed company.





Rajni’s Punch: ( In Baasha )



“ Naan oru thadavai sonna, nooru vaati sonna mathuri “

Management Mantra:



The importance of proper communication skills and listening skills is encapsulated in just 10 words. There should always be clarity and authority in what the management says and the there should be no room for any misinterpretation. Also if the listening skill is well established, we can avoid reiterating the same subject thru phone, mails, memos etc and thereby save precious executive time

Rajni’s punch: ( in Baba )



“ Naan lateaa vandalum, latestaa varuven”

Management Mantra:



Even if there is a delay in rolling out a product or service, we need to ensure that we deploy the latest methods and technology.











Rajni’s Punch: (in Baba )



“Asantha adikirathu unga style. Asarama adikirathu Baba style”

Management Mantra:



“ It is very important to be pro active than reactive. This is particularly important for Telecom and Credit card companies. You need to be launching pleasant surprises to the consumers before the competitor knows about them.







Rajni’s Punch: ( in Padaiyappa)



“en vazhi thanee vazhi”

Management mantra:



You need to be different to succeed. Don’t choose a “me- too” line of business. “ Blue Ocean Strategy” is founded on this very principle









Rajni’s Punch: ( in Engeyo kaeta kural )



“ Kai alavu kasu iruntha athu namma kappathum, athuve kazuthu alavu iruntha atha namma kappathunum”

Management Lesson:



Here he clearly talks about treasury operations and wealth management services. The management should focus on their core business. Investment advice should be left to the wealth management companies or experts.

In fact Mutual Funds should use this policy to multiply their clientele.



Rajni’s Punch: ( in Baba )



Baba counting starts now 1,2,3,…

Management mantra:



Here he stresses the importance of timelines….













KEEP SMILING ALWAYS