In order to advertise its Regza SV LCD HDTV, Toshiba headed out to the Black Rock Desert. There, company reps hooked an armchair up to a huge helium balloon with some cameras attached. The resulting footage of the chair traveling up to the edge of space is absolutely amazing. Enough to make me want to buy one of their TVs? Not quite, but my God, what a great ad.
The ad follows the journey of "an ordinary living room chair" to the edge of space before falling back to Earth where the ground crew relied upon a GPS beacon to locate the craft. A few facts about the shoot:
A helium balloon lifted the chair and Toshiba's own IK-HR1S ultra-compact 1080i camera to a height of 98,268 feet above terra firma
· FAA regulations required that the weight of the rig had to be less than four pounds· The chair is made of biodegradable balsa wood at a cost of about £2,500
· The rig was launched in Nevada's Burning Man Black Rock desert
· The temperature dropped to minus 90 degrees at 52,037 feet
· The chair took 83 minutes to reach an altitude of 98,268 feet and just 24 minutes to fall back to earth
Watch the video
via Gizmodo
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